Harry Styles New Beauty Brand “Pleasing”
Harry Styles fans will be very pleased with his new business venture.
The “Golden” singer, 27, finally confirmed that he has a beauty brand, called Pleasing, that’s available now to order.
The brand’s website went live with products on Monday morning, including a set of four nail polishes and two skincare products.
Trusted beauty source Trend Mood was the first to spill information about the products, which Styles confirmed in a new interview with Dazed.
Nail colors will come in black, white, pink and a pearly translucent color, which will sell as a set for $65 or the milky white and iridescent topper are available for $20 individually. Each also comes with a set of alphabetic decals that will allow fans to write messages on their fingers as they wish.
The Perfect Polish Set ($65)
The polish won’t come as a shock to fans, as Styles has been painting his digits for more than two years. Plus, in August, “The Crown” actress (and Harry’s “My Policeman” co-star) Emma Corrin was apparently the first to wear Pleasing products, sporting a black, white and clear manicure in W Magazine.
“It’s starting with nail polish, because that was kind of the birth of what it was for,” Styles told Dazed. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
The first drop of skincare includes a pearlescent illuminating serum for $35 and a double-sided Pleasing Pen ($30) with lip and eye treatments on either end.
The Pearlescent Illuminating Serum ($35)
Nail art stickers and merch will be included as well, as Styles has already been seen out and about in a hoodie and with an iPhone sticker with the name and design.
The Pleasing Pen ($30)
The first collection appears to be a small start to the larger ethos of Pleasing, which Styles told Dazed he’s focused on a feeling of community, sustainability and collaboration.
A TikTok video, posted by a verified Pleasing account, shows a black-and-white video of waves crashing with Styles in voiceover.
“We’re a life brand that moves to wherever there’s something pleasing to be found. Our mission is to bring joyful experience and products that excite the senses and blow the boundaries. We’re pleasing, never perfect,” Styles says.
“Though we prioritize people and the planet, we know we can always do better and strive to do so everyday,” he adds. “We celebrate the kindness and optimism in our community and the future we’re all creating together.”
He told Dazed, “I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this.’ It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”