Will You Start Seeing Diet Coke Advertised as a “Fridge Cigarette”?

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Food News! 

Have you seen people on TikTok calling Diet Coke a “fridge cigarette“?  People were comparing the two things, because they’re both addictive, satisfying, and an excuse to “take a break.”

Well, the CEO of Coca-Cola is a guy named Henrique Braun and he was recently asked how he felt about it.  And let’s put it this way:  You won’t be seeing the “Fridge Cigarette” nickname showing up on cans.

He said, “Consumers [can] call it what they want to call it. The most important thing to us is that we DON’T position Diet Coke in that way . . . It’s a great tasting product, which connects with consumer[s] in a very unique way.”  Here’s video.

In other words, they’re not going to SHUT IT DOWN necessarily, but they won’t launch a throwback ad campaign.. with greasers rolling up a can of Diet Coke in their sleeve like a pack of cigs.

SOURCE: Fox