A Mortuary Is Using Bikini Models to Sell Caskets

Okay, so I get why women in bikinis could make men want to buy fast cars, beer, and even food…but caskets?

YES! A mortuary in Russia is now using women in bikinis and lingerie to sell more…CASKETS!

There’s a 40-second clip of them posing with various wood caskets in a dimly lit church, or a space that’s supposed to look like a church.

They’re in black lingerie and the outfits are pretty revealing.  They even go INSIDE the caskets for a few shots.

The mortuary’s social media manager came up with the idea, and the owner approved it.  No word yet though on how it’s driving sales.