Album Releases Are Linked to an Increase in Fatal Car Crashes

 Can Taylor Swift, Drake, and Bad Bunny be blamed for fatal car crashes? According to a new study at Harvard, there’s a 15% increase in traffic fatalities on the days of major album releases.

The study focused on the 10 albums with the most first-day Spotify streams from 2017 to 2022, like Taylor Swift’s “Midnights”, Drake’s “Certified Lover Boy”, and Bad Bunny’s “Un Verano Sin Ti”.

There were 233,809 traffic-related deaths during those periods and the study measured the 10-day window before and after the release date of the Top 10 albums.

There was an average of 139.1 deaths from car crashes on release dates compared to 120.9 average deaths on surrounding days, which makes a 15.1% increase on album release days.

The researcher was inspired to conduct this study after he drifted out of his lane while scrolling on Spotify to find a new Taylor Swift album.