Beyonce And Adidas Part Ways

65th Annual Grammy Awards In Los Angeles
Beyonce accepts the award for Best Dance/Electronic Music Album for "Renaissance" during the 65th Annual Grammy Awards in Los Angeles, California, U.S., February 5, 2023. REUTERS/Mario Anzuoni

Beyoncé and Adidas are parting ways due to creative differences over the direction of Ivy Park. Back in 2018 Adidas helped Beyoncé relaunch her active wear brand. The Ivy Park brand includes modern, performance wear that can be sported inside the gym and out. With her partnership ending, she will again take full control of her clothing line and for Adidas it looks like a missed opportunity with Beyoncé going on tour in May, you can imagine how much money they could have made if they and Beyoncé could have worked out their differences.