Here’s a Collab You Didn’t See Coming… Arby’s and Old Spice
This might be the dumbest publicity stunt of the summer so far… That being said… I guess it worked, because here we are talking about it.
Arby’s and Old Spice just teamed up for a limited-edition “Meat Sweat Defense Kit.”
They announced it yesterday, and it sold out immediately.
For $60, you got a $15 Arby’s gift card … two cans of deodorant … a sweatband … gym towel … and one VERY stylish sweat suit covered in pictures of deli meat.
It comes in a box with the definition of “meat sweats” printed inside. If you’re unfamiliar, it’s, quote, “perspiration after eating massive quantities of meat.”
If it actually sounds like something you’d want, a few people are already reselling the kits on eBay. They’re currently going for around $250.
Photo by Nathan Dumlao on Unsplash