Here’s a Collab You Didn’t See Coming… Arby’s and Old Spice

This might be the dumbest publicity stunt of the summer so far…  That being said… I guess it worked, because here we are talking about it.

Arby’s and Old Spice just teamed up for a limited-edition “Meat Sweat Defense Kit.”

They announced it yesterday, and it sold out immediately.

For $60, you got a $15 Arby’s gift card … two cans of deodorant … a sweatband … gym towel … and one VERY stylish sweat suit covered in pictures of deli meat.

It comes in a box with the definition of “meat sweats” printed inside.  If you’re unfamiliar, it’s, quote, “perspiration after eating massive quantities of meat.”

If it actually sounds like something you’d want, a few people are already reselling the kits on eBay.  They’re currently going for around $250.

SOURCE: Chewboom
Photo by Nathan Dumlao on Unsplash