It’s the End of an Era: 7Up Changed Its Formula

Photo by Rubaitul Azad on Unsplash

Food News! 

It’s the end of an era:  For the first time in over 15 years, 7Up is changing its recipe.  Now, it will no longer be a “lemon-lime” soda. Instead, it’ll be a “LIME-lemon” soda.

They’re tweaking the formula to be more LIME forward and they’re doing it across the full lineup, including Zero Sugar, Cherry 7Up, and Cherry Zero Sugar.

The new recipe will start hitting stores soon…within the next couple weeks… and you’ll know you’re trying one of the new 7Ups, because the branding will look different, and it will say “Lime-Lemon” on the packaging.

The company says, “By giving lime the spotlight, we’re delivering a more refreshing taste experience.”  They say 72% of Gen Alpha and Gen Z consumers gravitate toward citrus-forward flavors and 64% prefer bold, intense taste experiences. So they wanted to punch it up.

One social media influencer who got an early can tasted the new and old recipes side-by-side, and says it’s a VERY subtle change.  In fact, if you weren’t trying them back-to-back, you might not even notice.

She DID taste-test them side-by-side and said that the new version has a lime-ier smell.  She added that there’s SLIGHTLY more lime zest flavor, and it seems SLIGHTLY less sweet…but it’s barely noticeable.

SOURCES: CNN / PR Newswire