KFC’s New Nuggets Are for People Who Won’t Eat Chicken Off the Bone
.@KFC tests new chicken nuggets in aim to reach Gen Z https://t.co/ErVSBM5cqK by @BrookeDiPalma $YUM pic.twitter.com/Z359PCG1Lm
— Yahoo Finance (@YahooFinance) July 19, 2022
The WHY behind this is the interesting part: KFC is testing new chicken nuggets at a few locations around Charlotte, North Carolina. If people like them, they’ll be available nationwide soon.
They’d replace the “Popcorn Chicken” they’ve been selling off-and-on since 1992. So if you’re a Popcorn Chicken fan, time to panic.
But here’s the part that people liked: KFC’s head chef talked about the new nuggets, and said they’re a direct response to Millennials and Gen Zers … who refuse to eat chicken off the BONE.
Apparently young people just will not eat bone-in chicken … maybe because it reminds them it came from a living, breathing animal.
It sounds like the new nuggets are supposed to taste more like KFC’s Original Recipe fried chicken, and less like they’re chicken tenders.
They’re also moving toward more on-the-go options in general … the type of thing you can eat with one hand while still using your phone with the other.