Pepsi Launches “Tailgating Deserves Pepsi” Campaign Featuring NFL Stars to Elevate Game Day Flavor
Graphic Courtesy of Pepsi
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Pepsi has launched a new campaign to emphasize that tailgating and football game days are incomplete without its refreshing beverages.
The initiative, titled “Tailgating Deserves Pepsi,” features a star-studded creative lineup including Pro Football Hall of Famer Jerome “The Bus” Bettis and NFL superstar Justin Jefferson. The campaign aims to remind fans that no matter what game-day eats they enjoy—from burgers and hot dogs to wings and pizza—Pepsi is the perfect complement to elevate the flavor experience.
Building on a 26-season partnership with the NFL, Pepsi’s latest effort spotlights the importance of pairing bold, flavorful foods with an equally bold cola.
Pepsi plans to extend the campaign beyond commercials by offering exclusive merchandise, tailgating experiences, fan surprises, and team-specific activations during key football moments. The effort aligns with PepsiCo’s expanding presence in football, which now includes partnerships with 15 NFL teams such as the Buffalo Bills, Dallas Cowboys, San Francisco 49ers, and the recently announced Tampa Bay Buccaneers.
The campaign reinforces the idea that food and Pepsi are a perfect pairing, especially on game day. Whether it’s pizza, burgers, wings, or ribs, the message is clear: tailgating and gameday spreads are enhanced when enjoyed with Pepsi’s distinctive fizz and flavor. As the official beverage of gameday flavor, Pepsi continues to be a staple for football fans looking to make every moment and every bite a winning one.
PepsiCo’s extensive portfolio, enjoyed by over a billion consumers daily across more than 200 countries, includes iconic brands such as Lay’s, Doritos, Gatorade, Mountain Dew, and Quaker. With nearly $94 billion in net revenue in 2025, PepsiCo remains a dominant force in the global food and beverage industry, dedicated to pairing its products with life’s most enjoyable moments.
SOURCE: PRNewswire
