The Proteinmaxxing Trend Is Causing the Price of Baby Formula to Go Up

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Food News!

Once again people on TikTok have taken it too far.  Have you heard of “proteinmaxxing“?  It’s a viral trend where people try to eat as much protein as possible.

And it’s gotten so bad, that it might be causing the price of baby formula to go up.

If you didn’t know, whey protein is a key ingredient in most infant formulas.  And now that gym bros online are going crazy over it, the price has been skyrocketing.

But there’s one other thing that could be causing the increase in price, too.  Weight loss meds like GLP-1s have also boosted demand for protein drinks, because sometimes it’s just easier to drink your dinner.

SOURCE: The Guardian