This “Gift” Just Had Its Biggest Sales Week Ever in the U.S. Since 1991
This was a popular holiday gift that sold like crazy
Believe it or not…Vinyl just had its best sales week in three decades and apparently we can thank Adele for that.
According to Billboard, Americans bought 2.11 million copies of vinyl records in the week ending on December 23rd, marking the biggest sales week for vinyl’s since MRC Data began tracking music sales back in 1991.
It’s a 45% increase from the week prior (1.46 million), suggesting the spike can be attributed to the holiday shopping season.
Last week’s best-selling vinyl LP was Adele’s latest album, 30, which moved 59,000 copies and topped Billboard‘s weekly Vinyl Albums chart for a fifth straight week, to become the best-selling vinyl album of 2021.
It’s another promising trend for the 90-year-old vinyl format, which outpaced CD sales for the first time ever just last year.