UTC Celebrates First Official Campus Beer with Launch of ‘Mocs Gold Lager’ This Thursday!

Photo Courtesy of Riverside Beverage Co.

Food News! 

Riverside Beverage Co. and the University of Tennessee at Chattanooga have teamed up to introduce a new way for fans to celebrate game day with the launch of Mocs Gold Lager, the first official campus beer in the university’s history. This locally crafted lager aims to enhance the experience of Mocs supporters during the football season and beyond.

The partnership highlights Chattanooga’s deep brewing roots and commitment to community pride. Mocs Gold Lager is a crisp, light-bodied gold lager, specially formulated by Riverside Beverage’s expert brewing team to be enjoyed during tailgates, at Finley Stadium, or cheering on the Mocs in McKenzie Arena. Its refreshing profile is designed to be a perfect complement to the electric atmosphere of college athletics in the Scenic City.

The debut of Mocs Gold Lager is set for this Thursday, August 20, 2026, during the Chattanooga Mocs Football Fan Fest at Finley Stadium. Fans attending the event will have the opportunity to sample the new brew and get a firsthand taste of the upcoming season’s spirit.

Following the launch, the lager will be available on tap at Finley Stadium, McKenzie Arena, and in cans and draft at select retailers, bars, and restaurants across Chattanooga, including Food City.

This milestone marks a new chapter in UTC’s rich tradition, blending local craftsmanship with school pride. Mocs Gold Lager represents a celebration of Chattanooga’s community and its passionate sports culture, providing a new tradition for fans to enjoy throughout the fall sports season.

As always, the beverage is intended for those 21 and older, with an emphasis on drinking responsibly.

SOURCE: Riverside Beverage Co.