Chattanooga Lookouts Transform into “Chattanooga Wreckers” as Alternate Identity for 2024 Season
Graphic Courtesy of Chattanooga Lookouts
In The Know with Gino…
The Chattanooga Lookouts have unveiled an exciting new identity for the upcoming 2024 season, as they proudly embrace their hometown’s rich history as the birthplace of the wrecker. Introducing the Chattanooga Wreckers, a tribute to the towing industry and its significant ties to the city.
In a bold move, the Lookouts will don the alternate identity for 6 games throughout the season, showcasing new on-field jerseys and hats adorned in a striking dark navy and orange color scheme. The primary mark of the Chattanooga Wreckers features a vintage wrecker in orange, paying homage to Ernest Holmes Sr., the inventor of the tow hitch.
This unique initiative aims to honor the past, present, and future contributions of the towing industry while celebrating Chattanooga’s integral role in its development. Partnering with Miller Industries and the International Towing and Recovery Museum, the Lookouts seek to shine a spotlight on the hardworking individuals who drive the industry forward.
Andrew Zito, Vice President of the Lookouts, expressed enthusiasm for the collaboration, stating, “Having the opportunity to tell the story of a homegrown industry, an industry that was born and built right here in Chattanooga, is a unique opportunity. The Lookouts and the towing industry have been a staple of Chattanooga for more than 100 years. We are super excited to bring this identity to life throughout our 2024 season.”
The Chattanooga Wreckers, presented by Miller Industries, will make their debut during the Wreckers Kickoff Extravaganza weekend on Friday, April 26th, and Saturday, April 27th. Additionally, fans can catch the Wreckers in action on Sunday, June 16th, Friday, July 12th, Saturday, August 3rd, and Thursday, August 29th.
Exciting promotions await attendees, with both the opening weekend games featuring a Wreckers Car Air Freshener Giveaway for the first 1,000 fans. The Friday, April 26th game will culminate in a spectacular fireworks display, adding to the excitement of the occasion. Throughout the Wreckers’ games, special entertainment, promotions, and even tow trucks will be featured.
Lauren Colón, Executive Director of the International Towing Museum, expressed pride in the partnership, emphasizing the importance of community engagement and awareness of towing industry-related laws. She extended gratitude to Miller Industries for their sponsorship of the collaboration.
Kipp Felice, Vice President of Marketing at Miller Industries, echoed the sentiment, expressing excitement at the opportunity to highlight the industry’s history alongside esteemed partners.
The Chattanooga Lookouts have also released a range of Wreckers merchandise, including replica jerseys, fashion caps, and shirts, available for purchase online and at the Team Store located at AT&T Field.
The Chattanooga Lookouts, founded in 1885 and a two-time Southern League Champion, serve as the Double-A affiliate of the Cincinnati Reds. Their home games are hosted at AT&T Field, located in downtown Chattanooga.
For more information and updates, fans can visit lookouts.com or follow the Lookouts on Facebook, and Instagram.
With the Chattanooga Wreckers set to take the field, the Lookouts are gearing up for a season filled with excitement, community engagement, and a celebration of Chattanooga’s rich industrial heritage.
SOURCE: Chattanooga Lookouts
