Target Launches “10-4 Program” Requiring Workers To Smile And Greet Customers

Target has implemented a new customer service initiative called the “10-4 program” that mandates employees smile at shoppers. Under the policy, workers must smile, make eye contact, and wave or greet customers within 10 feet. When shoppers come within four feet, employees must ask if they need help or inquire about their day. Target research indicates consumer metrics improved when customers received greetings or acknowledgment. The program mirrors Walmart’s long-standing ten-foot smiling requirement for workers. This customer service push follows Target’s recent corporate layoffs last month, marking the company’s first major workforce reduction in a decade. The cuts came after CEO Brian Cornell’s resignation amid declining sales and profits. (Story URL)

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