One in Five Americans Prefer Cooking Tips from Influencers Over Their Own Mother

Wise Brothers——Chattanooga, TN

One in Five Americans Prefer Cooking Tips from Influencers Over Their Own Mother

Are you someone who rolls your eyes when Mom or Dad shares cooking tips . . . but religiously hangs on every word while watching some random TikTok hack?

According to a new report, 18% of Americans would be more likely to take cooking advice from a so-called food influencer (or, “food-fluencer”) than from their own mother.

And only 33% of people say their mom’s recipes are on par with cooking advice from social media.

71% of people say that cooking videos on social media have made them want to try new foods.  And 47% say they try a new viral recipe at least monthly.

One benefit that FAMILY has is:  Teaching you how to make the dishes that you’ve loved since you were a kid. One benefit that FOOD INFLUENCERS have is:  Showing you dishes or hacks you may never have heard of before . . . AND how easy or tricky they are to execute, step-by-step.

Photo by Becca Tapert on Unsplash

Courtesy of Talker Research