Campbell Soup Is Dropping the “Soup”?

Photo by Calle Macarone on Unsplash

Food News! 

It’s the end of an era:  Campbell Soup is over… in name, at least.  They just announced that they’re planning to drop the “Soup” and re-name themselves “The Campbell’s Company.”

The CEO said, “Today we’re so much more than soup.”

The idea is that they have a whole bunch of brands and products now, like Pepperidge Farm breads, crackers, and cookies, Pace salsa, Prego and Rao’s sauces, Snyder’s pretzels, and Kettle potato chips.

So they’d like to use the Campbell’s name across more of that, to expand the company’s umbrella beyond just “soup.”

The higher-ups specifically mentioned Goldfish crackers, which they also own.  They expect Goldfish snacks to become their largest brand by 2027.

Don’t worry if you’re a fan of the classics.  Soup is still a very important and valuable part of their business… so they definitely aren’t phasing it out.

To be clear, the name change isn’t official yet.  Campbell Soup is a public company, so the re-brand will have to be approved by shareholders.

SOURCE: Reuters