Dollar Tree Is Raising Prices To $1.25

And it's not because of inflation...


The next time you go to Dollar Tree, you’d better bring a roll of quarters along.

On Tuesday, the company announced that its price point will rise from $1 to $1.25. Dollar Tree pointed out that the store has been able to maintain its $1 pricing for 35 years. They began testing the quarter increase in some stores during the summer, and full implementation started in September.

The move has nothing to do with current inflation levels. The price increase is designed “to offer a wider range of merchandise.”

Look for the $1.25 pricing in 2,000 Dollar Tree stores by December, with all stores hitting the mark by the first part of next year.

SOURCE: Market Watch