Hershey Launches Spooktacular New Treats for Halloween Season
Food News!
The Hershey Company is bringing festive fun and frightful flavors to shelves just in time for Halloween.
This year’s seasonal lineup features a hauntingly delightful mix of classic favorites, innovative shapes, and themed collaborations designed to thrill trick-or-treaters and candy lovers alike.
Among the highlights is a nostalgic partnership with Peanuts®, celebrating the beloved “It’s the Great Pumpkin, Charlie Brown” special. Fans can enjoy REESE’S Pumpkins and REESE’S Miniatures adorned with the iconic Peanuts® gang, adding a charming touch to any Halloween collection.
For those seeking spooky shapes, KIT KAT® introduces their new Counts variety, available in snack and jumbo sizes. These uniquely shaped chocolates encourage sharing and add a playful twist to the traditional candy lineup.
Magic is in the air with the return of HERSHEY’S Harry Potter™ inspired chocolates. The Cookies ‘n’ Crème Harry Potter™ Magical Friends Collection features characters like Hedwig, Dobby, Buckbeak, and Fawkes, perfect for enchanting fans of the wizarding world.
Additionally, SHAQ-A-LICIOUS XL Gummies make a comeback with original flavors and fun new wrappers, ready to serve up smiles on Halloween night.
“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples,” said Katie DeCapria, Senior Manager of Halloween at The Hershey Company. “This season, we’ve elevated those signature treats, making them more shareable and easier to enjoy together.”
Hershey’s assortment of snack-size chocolates and candies caters to every taste, featuring themed varieties in convenient multi-count bags ranging from 30 to 60 pieces. Options include a Halloween Lovers mix with KIT KAT® Witch’s Brew, Ghost Toast, and Milk Chocolate Assortment; a spooky-spiked mix of REESE’S Bats and KIT KAT® Counts; caramel connoisseurs can indulge in a collection with REESE’S Caramel Cups, TAKE 5, MILK DUDS, ROLO®, and PAYDAY; while fruity fans can enjoy TWIZZLERS Cherry Pull ‘N’ Peel, Strawberry Twists, and Rainbow Twists.
For on-the-go snacking, new pouches feature fun treats like REESE’S Mini Pumpkins, TWIZZLERS Ghosts, and JOLLY RANCHER Gummies Trickies, perfect for sharing at parties or during trick-or-treating.
Hershey is also embracing fall flavors with the debut of HERSHEY’S Nuggets Pumpkin Spice Latte, a seasonal favorite after six years, along with the return of CADBURY Caramello Miniatures and Mini Harvest Handfuls. For those craving a salty snack, Hershey offers Halloween-themed multipacks of SkinnyPop Popcorn and PIRATE’S BOOTY puffs.
Whether stocking up for the big night or enjoying seasonal flavors, Hershey remains a top choice for Halloween treats and snacks. For more information and interactive activities, visit hersheyland.com/halloween.
As Katie DeCapria summarized, “Hershey’s treats are about creating moments of joy and celebration during this spooky season, with products for every trick-or-treater and snack lover alike.”
SOURCE: Hershey
