Snoop Dogg and Master P Are Suing Walmart for Hiding Their Cereal

Rapper Snoop Dogg smokes as he performs during a celebration of hip hop, as the music genre turns 50 years old, at Yankee Stadium in the Bronx, in New York, U.S., August 11, 2023. REUTERS/Eduardo Munoz

The Celebrity Beat…

Snoop Dogg and Master P are suing Walmart and the cereal brand Post Foods for allegedly conspiring to HIDE Snoop Cereal.

The cereal launched in Walmart stores last July, and the suit claims that customers complained they could no longer find it a few months later.

The lawsuit alleges that the corporations engaged in “underhanded dealing” and “diabolical actions” to sabotage the success of Snoop Cereal.

Snoop and Master P launched their Broadus Foods brand in 2022 with hopes of adding “diversity to the food industry” as well as “inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness.”

The rappers approached Post about a partnership, but the food giant instead wanted to buy the brand outright. When Snoop an Master P refused, Post agreed to the partnership, but the suit alleges that the company then tried to sabotage the success of Snoop Cereal by intentionally keeping boxes in store stockrooms.

When Walmart’s website showed the cereal to be completely sold out everywhere, store employees found boxes of it hidden in a stockroom.

Both Post and Walmart say they did nothing wrong, with Post going so far as to say that, quote, “consumer demand did not meet expectations.”

SOURCE: TMZ