Women's Summer Vibe Personas: "Pilates Princesses" . . . "Coastal Cowgirls" . . . "Grandmacore Gals"
According to a new survey, 74% of Gen Z and Millennial women have a summer vibe they're chasing this year . . . and the most popular ones are: "Grandmacore Gals," "Coastal Cowgirls," and "Pilates Princesses."