Women’s Summer Vibe Personas: “Pilates Princesses” . . . “Coastal Cowgirls” . . . “Grandmacore Gals”
Wise Brothers—–Chattanooga, TN
Women’s Summer Vibe Personas: “Pilates Princesses” . . . “Coastal Cowgirls” . . . “Grandmacore Gals”
According to a new survey, 74% of Gen Z and Millennial women have a summer vibe they’re chasing this year . . . and the most popular ones are:
22% say they are “Grandmacore Gals”, who enjoy cozy, vintage-inspired simplicity. They think indulgent and comforting food flavors best reflect their vibe. And they like hearty meals, like barbecue, seafood boils, and iced tea.
20% say they are “Coastal Cowgirls”, who love mixing beachy vibes with western, rustic elements. They treat themselves to summery drinks . . . love pool days . . . and host the most gatherings themed around their aesthetic.
17% say they are “Pilates Princesses”, who gravitate toward wellness and daily routines. They are most likely to plan their outfits to match their aesthetic, read the most books, exercise the most, and are most likely to opt for clean, wellness-focused options, like green smoothies and matcha.
14% say they are “Tomato Girls”, who embrace a romantic aesthetic and all things Mediterranean-inspired. They are most likely to always photograph and post their food and drink pics on social media . . . and prefer bright, juicy, and fresh flavors.
These titles and descriptions were provided . . . the women didn’t just come up with these categories on their own.
Courtesy of Talker Research
