Beer Sales Lowest Since 1999

Chattanooga, Tennessee—(Pulse)

Beer sales in the United States are the lowest they’ve been since 1999. Sales declined more than 5% in 2023, with Anheuser-Busch’s Bud Light in particular seeing a steep drop.

However, it does not seem like alcohol-drinkers are replacing Bud Light with competing beers.

Millennials and Gen Zers tend to swap beer for alcohol-infused beverages like cocktails, or abstain from drinking entirely.

“This is an industry-wide, five-alarm fire,” Craig Purser of the National Beer Wholesalers Association said.

(NY Post)

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